Inputs: starting ARR from existing customers; expansion ARR; contraction + churn ARR (period). Logic: NRR = (start + expansion − contraction − churn) / start; compare to benchmark band (placeholder until State of NRR data); model the ARR impact of moving NRR by 5 and 10 points over 3 years (compounding) to make the compounding case visceral. Output: NRR figure (live text); position vs. benchmark band; a 3-year ARR projection at current NRR vs. +5/+10 points; CTA → State of NRR Report + Build your agent. Build notes: client-side; show the compounding math transparently; label projections as estimates; mobile-first; live-text outputs for GEO.
Playbook · Expansion
NRR Calculator
Inputs: starting ARR from existing customers; expansion ARR; contraction + churn ARR (period). Logic: NRR = (start + expansion − contraction − churn) /…
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