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Playbook · Activation

D30 Activation Calculator

Inputs: monthly signups; signups reaching your defined value milestone within 30 days; (optional) business type for benchmark cut. Logic: compute D30…

Piece 6 of 13·Activation chapter

Inputs: monthly signups; signups reaching your defined value milestone within 30 days; (optional) business type for benchmark cut. Logic: compute D30 activation rate = activated / signups; compare to benchmark band (placeholder until Activation Benchmark Report data exists); model the revenue/retention impact of moving the rate by 5 and 10 points using a stated retention assumption. Output: headline activation rate (live text); position vs. benchmark band; "what moving 5 points is worth" figure with assumptions visible; CTA → Activation Benchmark Report + Build your agent. Build notes: client-side; define "activation" on the page for credibility; label modeled figures as estimates; mobile-first; live-text outputs for GEO.

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